Process Creation
Commercialization Process
We were tasked with working with Apex Tool Group’s internal team to develop
a full Commercialization process to introduce their new products to the
market. The finished process includes stages such as Define, Plan, Develop,
Pre and Post Production and Launch, impacting Industrial Design, Brand,
Channel and Product Marketing, Sales, Customer Support.
a full Commercialization process to introduce their new products to the
market. The finished process includes stages such as Define, Plan, Develop,
Pre and Post Production and Launch, impacting Industrial Design, Brand,
Channel and Product Marketing, Sales, Customer Support.
Crescent Merchandising Process
We worked alongside Crescent’s internal Brand marketing, Channel Marketing and
Sales teams to construct the new Crescent Merchandising program,
including a full scale catalog, brochure, instruction guide, sales kit, email
campaign and event graphics. Additionally, we helped an outside agency
to develop the merchandising online portal.
Sales teams to construct the new Crescent Merchandising program,
including a full scale catalog, brochure, instruction guide, sales kit, email
campaign and event graphics. Additionally, we helped an outside agency
to develop the merchandising online portal.
Packaging Process
We were tasked with helping Apex Tool Group to develop a complete packaging design process, from concept to print.
Weller Sales Playbook
Working with Weller’s marketing team, we created the “Weller’s Sales Playbook”
empowering their sales team to engage customers at every touchpoint,
and adapt to any selling situation. The ultimate goal of the playbook was to
increase efficiency, maximize opportunities, improve positioning and close more sales.
empowering their sales team to engage customers at every touchpoint,
and adapt to any selling situation. The ultimate goal of the playbook was to
increase efficiency, maximize opportunities, improve positioning and close more sales.
